Hello, I’m Candice King.
For over 25 years, I’ve been helping growth companies turn marketing into a revenue driver. As a Fractional Marketing Executive, I partner with privately-held, PE-backed, and venture-funded businesses that need strategic marketing leadership without the full-time overhead.
My background in market research gives me a unique lens—I start with data, customer insights, and competitive intelligence before building strategy. I’ve guided companies across multiple industries through critical growth phases.
When I’m not working, you’ll find me with my family, at a tennis court, enjoying the arts, or exploring the outdoors.
…accountable to a strategic approach with fluidity.
The fractional model gives you executive-level marketing expertise without the cost and commitment of a full-time hire. I typically work 10-30 hours per month with clients, providing the strategic direction, operational oversight, and hands-on execution support you need.
The greatest impact usually happens in the first 6-12 months—that’s when we build the foundation, align your teams, and create momentum that carries forward long after our engagement.
…when comprehensive informs meaningful marketing programs.
Or, read more on Marketing Programs related services
…driven by a methodical, metrics-driven approach with continuous improvement.
Or, read more on Marketing Technology related services
…table stakes for successful marketing
The right marketing technology stack can multiply your team’s effectiveness. I help you select, implement, and optimize the systems that power your marketing engine.